Sustainability of Professional Journalism in the Media Business Environment of the Western Balkans Executive Report Published

The Executive Report provides a summary of the findings of research on the economic situation, needs and prospects of independent media outlets in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo*, Montenegro, North Macedonia and Serbia), which was conducted between June and November 2019. The study revolves around an analysis of the structural conditions affecting media ownership, the commercial operating environment and the available sources of funding as well as media consumption habits and audience demand. The study is accompanied by six National Data Overviews, which give a detailed information on the state in each of the analysed countries.

The research was conducted by a research team based in the Western Balkans and working under the auspices of EU TACSO 3.

The Executive Report is available here.

The National Data Overviews are available here:


Bosnia and Herzegovina



North Macedonia



*This designation is without prejudice to positions on status, and is in line with UNSCR 1244/1999 and the ICJ opinion on the Kosovo declaration of independence.