At the initiative of the Council of Europe and within the Project “Promoting freedom of expression and information and freedom of the media in South-East Europe”, a regional network of media self-regulatory bodies of South-East Europe was established in July 2015, at a regional meeting dedicated to self-regulation. Founders are self-regulatory bodies of Serbia, Bosnia and Herzegovina, Kosovo*, Macedonia, and Montenegro. The establishment of the network is the result of a series of activities organised in the period 2012-2015. The objective of those activities and the network is to create a platform for regional cooperation and exchange of experience with a purpose of improving the quality and professionalism of media and ethical journalism in the region. The short name of the network is Media NEThics. This regional initiative deals with raising awareness of network members, media and media professionals and society at large about the basic principles of self-regulation and professionalism as well as consideration of cross-border appeals of countries in the region.