Advocacy and Policy Influencing is crucial to every entrepreneur, politician or civil society group.

In order to make this Manual as practical as possible the theoretical part has been supplemented with case studies and practical tools. The case studies are mostly from the work of Civil Society Organisations (CSO) from the Western Balkans and Turkey. This approach is chosen in order to complement the knowledge of CSOs about the field of advocacy and policy influencing and to make it directly applicable in their everyday work.

The Manual is made up of five parts:

• Introduction to Advocacy and Policy Influencing
• Birth of the Early Message
• Alliance Building and Action Plan
• Implementation and Learning: Delivering the Final Message
• Toolbox